EO News has made a number of changes, including a new design, and a change in editorial focus that aims to give people in the electronics market a stronger voice through opinion pieces, interviews and discussions.

Along with the revamp, an electronic version of the magazine has been launched. The PDF is distributed to 15000 recipients two weeks after the hard copy is posted out. This electronic circulation is significant, as the paper version of the magazine has only an 11000 circulation.

I’m really pleased to see this move, and I believe that the future of magazines may depend on them launching successful electronic versions. Websites just cannot provide the same experience as browsing through pages that have been carefully put together by an experienced editor. Paper and postage is expensive, and as computer displays continue to improve, the experience of reading an electronic magazine on screen will only get better and better.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Digital Magazines and Print Publications Italy and Italian Publications