We were working with a client who had a very simple idea: why not phone up engineers and ask if they are interested in our product. However it is getting harder and harder to rent good European telephone lists, particularly as CMP has decided they will no longer offer phone list rental. This is surprising as this client has always found an excellent ROI on their phone campaigns.
OK, I know that everyone hates telemarketers, but in our industry the approach is very different from the double-glazing sales call, and I feel that knowledgable telemarketing add far more value the simply blasting out an email. Is the decline of telemarketing in our industry simply laziness? Send me an email and tell me whether you love – or hate – telemarketing!
