An interesting case about data protection is reported by the Marketing Law website, where delegate lists were ultimately deemed not to be “personal information” and therefore not protected by the Data Protection Act. As always, the lawyers at Osbourne Clarke provide detailed analysis of the ruling, concluding that if a delegate’s name can be correlated with the organisation that they are representing, then the data is protected.
So if you are organising conferences, make sure you get permission if you plan to circulate delegate lists with company information to other attendees. And if, like us, you work in PR, I’m afraid that this ruling doesn’t allow show organisers to provide the complete press list – you’ll still need to work the phones to find out which editors will attend each show.
Author
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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