Following on from my recent Napier News article about Funkschau’s novel advertising promotion for their 80th birthday issue, I’m told by the publishers that they received one purchase order from a 93 year-old media buyer, who was more than happy to claim his 93% discount – that must be some kind of record for Germany! The astute media buyer really did take advantage of the offer by booking a double-page spread!

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

    View all posts
Germany and German Tech Publications