Power Systems Design will be launching into North American at APEC in February 2009, giving the publishers, AGS Media Group, the power electronics media franchise with broadest geographical reach. The title will have a 32,000 circulation, and will be edited by Cliff Keys (who will also continue to edit PSDE).
The launch coincides with changes at competitive title Power Electronics Technology as David Morrison steps down as editor in chief (he has been replaced by Sam Davis).
This is a pretty gutsy move: obviously the recession and the problems within the US-based media have passed AGS Media Group by! I’d like to think it will also turn out to be inspired: if you can make a business work in a down market, then it should boom when the market turns. Some clients do like the convenience of global titles, and from a competitive point of view it may turn out to be just the right time. Most of all, I’m pleased to see publishers investing in new publications reaching more engineers: this has to be welcomed by anyone who wants to get their message out to the electronics industry.
