I was pleased to see the announcement of TechInsight’s commitment to ESS, which will now be known as ESC UK, the Embedded Systems Show. I was a little surprised, however, when I received an email on 27th October switching the venue. Only 11 days after announcing that the show would return to the NEC in Birmingham, UK, the organisers change their minds and now the show will be held on 7th – 8th October 2009 at the Farnborough International Show Centre!

The move to Farnborough is interesting. Although the NEC hasn’t proved to be an ideal home for the event, Farnborough – whilst geographically closer to the majority of the UK’s design engineers – will be a new venue to most of the attendees. Hopefully the location, will help draw in more attendees, whilst also offering a very cost-effective space for exhibitors.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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