I was interested to see a couple of editors (Chris Edwards and Graham Pitcher) discussing the problems of receiving image attachments with press releases. Of course most office connections have great bandwidth, but when editors are travelling and desperately trying to post a story over a 3G connection then receiving 100 JPEGs might not be helpful. At Napier we’ve always tried to send releases in the format that editors prefer with our own in-house database software, and when we checked fortunately we found that we don’t send either images with their releases! For more information about how we manage our PR distribution (and to tell me if you are getting releases in the wrong format) send me an email.
