Beam Verlag, publishers of a number of electronics titles including HF Praxis and RF & Wireless Europe, launched >Meditronic Journal in October. The magazine focuses on the development of medical electronic equipment, providing an ideal vehicle for promoting to one of the few end markets that is still growing. Published in German, the title has a reletively modest distribution of 4000, but if it is managed as well as the other Beam titles, the circulation is likely to be well targeted. It’s always good to see new titles being launched, and I suspect that like Meditronic Journal, most new launches over the next couple of years will address specific vertical niches.
