Without doubt one of the dsitributors that has made best use of online sales to European customers is Digikey. Yet they still mail out lots of copies of their printed catalogue (I got five last time!) – an expensive project. I was therefore interested to read Mick Eliott talking about the increased size of the catalogue: it’s another reason to not try to find the “best” marketing channel, but to create integrated campaigns that make use of each marketing discipline and media to its best advantage.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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