This year Embedded Systems Conference and IP/SoC 09 (IP-Based System Design) will be held together in Grenoble, on 1st to 3rd December 2009. This makes sense as both events are reletively small and ESC needs to find an alternative venue because electronica is only held on alternate years. The link is even less surprising, as TechInsights own a 19% stake in Design Reuse, the organisers of IP/SoC. The organisers hope that the attendees with overlap significantly, although I’m not convinced of a huge overlap, although the joint event will definitely benefit many exhibitors who would want to reach both audiences.

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  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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