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New Italian T&M site

  • Mike Maynard

    • Although it has been running quietly since September 2008, Vertigo s.r.l. has only just formally launched www.StrumentazioneElettronica.it, the only dedicated electronics test and measurement website in Italy. The site has a clean, clear look, and is built on Joomla, the popular CMS system. With Stefano Cazzani editing the site, I’m also confident that www.StrumentazioneElettronica.it will have compelling editorial. The site features some reader interaction through comments on stories, and promises more social media features soon. It’s great to see new launches, particularly when the Internet allows a focused vertical title to be launched that probably wouldn’t be viable as a print publication.

    Author

    • In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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