At a time when some publishers have moved away from certifying their circulation (TechInsights being the best example), it is good to see other publishers continuing a commitment to have their circulation audited. Elettronica Oggi has got a new certificate from Bureau Veritas. OK, so maybe it’s not quite as good as a BPA audit, but from my point of view I think it is great that publishers are still prepared to invest the money in proving the quality of their circulation.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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