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Press release "administration charge"

  • Mike Maynard

    • I was very disappointed to see that ElectronicWorld Publishing has decided that

    ‘all press releases are now subject to a €50 charge for administration and handling, unless the client is signed up for our “Platinum PR Subscription”‘

    I do sympathise with publications that are struggling to make ends meet in the current economic climate, but I’m not sure that turning your site into advertorial content is going to be a sustainable business model. In the past I’ve written about my disappointment when websites charge for images. Charging for editorial is another step down a very slippery slope.

    Author

    • In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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