Interesting story posted about the best way to grow your email database at MarketingCharts.com. According to research conducted by ExactTarget, Ball State University and the Email Marketers Club, the most effective tactics are on-site registration and capturing information through inbound call centers, while the least effective tactics are outbound call-center attempts to solicit information and list rental. Thanks to SupplyFrame whose Twitter feed pointed me to this story.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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