The first Elektronik automotive congress was held in Munich on 19th May. The organisers, Weka, report that the event attracted 16 exhibitors/sponsors as well as 130 attendees and speakers. It’s great to see new events for the European electronics industry, and although the attendance was relatively low, I’m a strong believer that small, focused events like this one often provide the best return-on-investment for electronics companies trade show budgets.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Germany and German Tech Publications Shows and Events for B2B Tech