Carrying boxes and boxes of data to trade shows and other events (and carrying the unused ones back) makes no sense. Although you’d probably bring a few printed items, visitors really want electronic data. I’ve seen many good implementations of touch-screen information systems at shows and in company receptions and training centres, but typically they require quite a lot of programming and configuration work.
Recently I saw the system from InfoAktiv, which simply allows you to drop files in a directory structure, and the system does the rest. It will also record as leads the details of people that request literature to be emailed (and send the emails automatically). It’s a great system, and I’d recommend that you check it out if you have a show or other event coming up.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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