Exhibitions in Germany are different. No only are visitors more organised and methodical in their approach, but sometimes their belief in the show is so strong that they will visit in their own time, after work. SPS/IPC/DRIVES – which already extends its opening hours on the middle day – has decided that this year’s event will stay open to 7pm on the first day as well. Good for visitors, but it’s going to be a tough show if you’re manning a booth!
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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