The Embedded Masterclass has announced that the 2010 event will take place on the 6th and 11th May at Reading and Birmingham, UK. Last year the event was held in Bristol and Cambridge, and it will be interesting to see the effect of changing location: Reading seems like an obvious move, although it will be interesting to see whether Birmingham will prove more popular than the technology hot-spot of Cambridge.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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Hi Mike,
Thanks for mentioning this event.
Over the past 10 years we’ve moved the Embedded Masterclass around the country each year in an effort to take the technology to the engineer. This is also the reason we run the event at two locations each year – it simply reduces the travel time for engineers and makes it more accessible for those working under pressure (as most design engineers are) or with limited budgets for training etc.
It also means that engineers can simply turn up for half a day, a few relevant presentations or a single workshop and then get off back to work.
In terms of turnout – the event seems to grow by around 10% each year wherever we’ve hosted it. In fact, we felt Bristol was a bit of a risk, being so far West, but it turned out to be a great event that was well attended.
Note that the locations have subsequently been changed – see the following post:
http://www.napiernews.eu/2009/12/embedded-masterclass-bans-powerpoint/