Like several other publications, EDN Europe has moved away from the Olive platform. It’s disappointing to see that Olive couldn’t maintain their early lead in electronic publishing. In particular Olive seemed to have fairly long download times, whereas the new Ceros platform is much quicker. Although digital magazines still don’t match the experience of reading a paper publication, most people are now much happier to read their magazines in digital format than they were a year ago. Personally I believe that digital delivery of a magazine-type format will continue to grow in importance as readers increasingly accept the format over the next few years.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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