Interesting article about whether it is best to route people to the home page, category pages or individual landing pages by Gabriel Francis of the Google Analytics Team. Although it covers a completely different industry the conclusion that creating custom landing pages is the best approach is almost certainly valid for our industry, and the explanation of how to track the performance of different approaches will be useful to those who have control over their websites.
In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
