Today was an exciting day, as we went through our first audit for the Consultancy Management Standard (CMS) – the quality standard for PR agencies. The PR Consultants Association launched the standard in 1998, and it is now internationally recognised. The standard combines elements of ISO9001 and Investors in People with criteria specific to a PR consultancy, making it a demanding test for any agency. Achieving this certification is a reflection of our team’s commitment to quality and continuous improvement, and the improvements we’ve made will benefit our clients both now and in the future.