François Gauthier has been named as Editor in Chief of the new publication Electroniques, which was formed by merging Electronique and Electronique International. His responsibilities start with the first issue of 2009, due to be published on 20th January.
At the same time, Pascal Coutance has been named Editor in Chief “délégué”, responsible for the development of the Electronique.biz website. Pascal has been charged with development of other online channels, such as mobile and introducing new advertising formats. Interesting he will also define a strategy for for new products that are either chargeable as premium content or reserved for magazine subscribers. We’re promised an updated site will be launched at the start of 2010.
It’s taken a little while to get these two editorial positions confirmed, although I don’t read anything into this delay. I am, however, interested that there are clear plans to put some kind of paywall around content on the web, and wonder how easily this can be done. By limiting people who can access content, you’re going to limit page – and therefore advertising – impressions, so any such move must be made with care, otherwise it could end up reducing, rather than increasing overall revenue. Keep checking back for more information on how this project develops!
