New-Tech magazine continues its aggressive growth in the Israeli electronics media by purchasing Electronica magazine. The title already reaches an impressive 30K Israeli engineers, and this will further strengthen the title. New Tech Magazines (the publisher) also publishes a military and microwave title, addressing some of the key applications in the Israeli market.
Although this pretty much puts us back to the old situation of two titles in Israel, the acquisition is likely to continue to propel New Tech forward. Although Israel is a small country, the amount of high-technology development in the country is likely to support two publishers, although with a larger circulation, it will be interesting to see if New-Tech Magazine can translate this into a majority of the advertising revenue.
