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Elektor and Circuit Cellar join forces

Elektor and Circuit Cellar have announced a “strategic partnership”, which, in plain language is an acquisition of Circuit Cellar by the publisher of Elektor. This is a great move by Elektor making it the primary “hobbyist” publisher on both sides of the Atlantic.

Although the editorial in both publications is apparently targeted towards hobbyists, it’s very clear that a large proportion of the readership of the titles is professional engineers who love the tips, tricks and circuit ideas. Elektor is now twice as big as it was in 2006, with impressive annual sales of €10 million, a result of strong organic growth as well as this acquision.

Author

  • In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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