The people behind Bedrock must have heard publishers complaining that they could write better adverts, and have given them the choice. Although initially targeted at major brands, this service that allows advertisers to bid on advertising phrases from publishers is something that I’m sure would be attractive to the electronics media. It might only be a matter of time before publishers and editors stop worrying about SEO and start wondering how many advertising phrases they can include on a page!
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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