Many agencies are experimenting with social media: at Napier we’re very active using a range of online tools to improve our communication and that of our clients. I’ve recently received a copy of an extremely interesting dissertation about the use of social media by PR agencies written by Sophie Plastow that is based upon new rese4arch. I’d thoroughly recommend that anyone working in or managing an agency reads it: if you want a copy you can request one from Sophie.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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