Firmware has launched a digital version of the magazine, making Inware Edizioni the first publisher in our sector to launch a digital title. I’m told that there is an ongoing commitment to the print edition, but clearly the move to digital makes sense. I’m a firm believer in the benefits of a magazine format over websites for browsing and educating readers on new approaches and technologies, and am convinced that digital distribution will be the norm in a few years.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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