The German association of data protection authorities have ruled that tracking using IP addresses breaches German law. The ruling and the implications for marketers are covered on the Marketing Law website, which highlights that:

IP-addresses are considered personal data.
The storage of IP-addresses will be found non-compliant with German data protection.
The use of web analytics tools based on IP-addresses will be found illegal and can be sanctioned with a fine up to €50.000.

 

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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