The latest ABC figures are out (ABC issue annual figures, whereas BPA audits are published when the audit is completed), and I’m pleased that many titles continue to invest both in circulation and audits. It’s particularly pleasing when smaller publishers, who don’t have a huge circulation machine like some of the bigger publishers, are able to get good audited circulations. Perhaps the best example of this is MMG, whose title Electronics Sourcing UK is now 98.09% requested, with 86.37% of these readers have requesting ES within the last twelve months. Congratulations to MMG and all publishers who recently achieved an ABC audit.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

    View all posts
Digital Magazines and Print Publications UK and British Technology Publications