The general feeling at Embedded World this year was that the show was a genuine success, and this has been confirmed by the official statistics. With 730 exhibitors (up 4% on last year) and 18,350 visitors (up 16%), organisers and exhibitors should be delighted with the event.
This year was the first time that the show included a student day – Thursday, the last day of the event. This also proved to be successful, attracting 700 students to boost last-day numbers, achieving a balance between boosting attendance whilst avoiding swamping the show with students.
Napier also had a great set of editor meetings with our clients at the event, proving that – in Germany at least – shows are still a great way to meet the press as well as to connect with prospective customers.
