You’ll sometimes hear the comment that publications in Sweden and Finland exist only to allow overseas companies to sell to the big customers in the region such as Nokia, Ericsson, ABB and Saab. It’s not true – at least according to Electroniktidningen, who has appointed Anne-Charlotte Sparrvik as sales manager for the region.

This has to be good news, reflecting the view of the publication that the market is recovering. Perhaps more interestingly they also cite a rapid growth in online advertising, which local clients have adopted in growing numbers over the last six months.

It’s great to see ETN doing so well, and from my point of view I’m delighted to be able to post such a positive story on Napier News after a fairly depressing time in the industry.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Digital Magazines and Print Publications Sweden and Swedish Tech Publications