With many people predicting the future of magazines to lay within tablets such as the iPad, perhaps apps also represent a real opportunity for publishers. Electropages was one of the first sites to produce their own iPhone app (Electronics News), and I’m told that they have achieved 52K downloads in the 16 months the app has been available.

Generating such a high number of downloads must mean there is a demand for more media-driven apps on mobile devices, and I’m sure that the Electronics News app helps drive traffic to the site. I’m also told that the app has recently been improved with feature to automatically populate the user’s details when they make an enquiry. I’m sure that in the future we’ll see many different publishers’ apps in the iTunes store.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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