The organisers of National Electronics Week have announced that they will be running an international electronics pavilion at DSEi 2011. Quite a few electronics component suppliers – from semiconductors to power suppliers – have successfully exhibited at the show in the past, but the vast size and diverse range of exhibitors can make it difficult to get the right visitors.

I think that an international electronics pavilion is a great idea: not only will it make it easier and more cost-effective to exhibit at the show, but good promotion will almost certainly draw more visitors to the pavilion than any one exhibitor could do on their own.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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