Electronic Design Europe will switch from its current PDF format to a “flip book” design based upon the Zmags platform. The first issue in the new format will be September 2010.
Although the switch to a prettier layout may seem logical, I’ve seen figures suggesting that the current PDF version has one of the best open rates in the European electronics industry. Whilst I’m sure that a large part of the reason for this is the great editorial and the layout that has been specifically designed for on-screen reading, tt will be interesting to see how the switch to the new format works out.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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