Interesting blog post from Kelvin Newman on the econsultancy site, giving four reasons why PR professionals are better at building links that SEO experts. I think SEO is moving very quickly away from technical tricks to the challenge of getting high-quality new content that will drive enthusiastic visitors to your site. Links are good – and PR is one of the best tools for generating those links – but the importance of having engaging content make PR even more effective.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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