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What the experts think of Google Instant

There has been a lot of discussion about Google Instant; the new feature where search results appear and change as you type into the Google search box. Rather than add to the endless discussion, I thought it would be better to refer you to the post on econsultancy.com that gives “the search engine expert’s view” of the new feature.
Alternatively if you think you’ve had enough of the discussion, or just want to see Google Instant working, take a look at the “We Didn’t Start the Fire” video on YouTube.

Author

  • In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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