ICC Media has decided to merge the print titles Boards & Solutions Magazine and Embedded Control Europe (ECE) in 2011. Clearly this is a move to manage the costs of pan-European distribution, and despite the two titles having a different focus and somewhat different readership, it makes a lot of sense.
Interestingly ICC Media will keep the digital versions of the two titles as separate publications. With minimal additional cost to separate the publications, it’s a great example of the flexibility of the digital format.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Digital Magazines and Print Publications Germany and German Tech Publications