There has been lots of discussion about the proposal by the EU to require consumers to opt-in before cookies are placed on their computers. Clearly if explicit permission was required by every site, it would have a huge impact on how we use the Internet in Europe. Good news comes from Osbourne Clark, who report that the British government is leading the push to “Allow consent to the use of cookies to be given via browser settings”. Read more on the marketing law website (free registration required).
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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