In the UK, like many other countries, gambling is regulated. This can mean that games of chance that offer prizes need a Gambling Commission licence (there are some exceptions to this), and so it’s important that marketers carefully construct competitions to make sure that they are not legally considered gambling. Recently new official guidance was issued in the UK, and marketers thinking of running prize draws might be interested to read the summary provided by law firm Osbourne Clark.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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