Power Systems Design has completed a major facelift of both the print title and website, with funky new PSD branding. Although any publisher investing in their titles is good news, it’s the focus on the new website that justifies the most interest. Previously the site lagged others in the industry, with PSD primarily generating revenue from the magazine and the excellent DM lists they offer. Now it’s clear that even in niche markets, online display advertising is a critical component of any profitable publication.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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