I really liked SupplyFrame’s guide to using your website to create a measurable sales funnel. They’ve done a great job of creating a model that fits engineering (basically a modified version of the classic AIDA – Awareness, Interest, Desire, Action – model) and then they explain how to use advertising and Google Analytics to measure results. Of course the article is skewed towards obtaining leads from SupplyFrame, but the principles can be applied to any other source of leads.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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