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What was hot at ad:tech London?

  • Mike Maynard

    • I recently visited ad:tech London to see some of the latest developments in online advertising. Frequently innovations start in the consumer sector as traffic levels and audience size are so much bigger than B2B, providing much greater scale, so events like this provide great insight into what might happen in the B2B technology space in the near future.
    At the show I recorded videos with some of the exhibitors – visit Napier’s YouTube channel to watch all of them.

     
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    Author

    • In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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