Electronic Components Russia will be represented by ASA Media from January 2011. With a reduced portfolio of publications, Alastair Swift should have more time to devote to the Russian publication, so hopefully the return to a partnership with ASA will drive an increase in sales.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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