Evertiq to increase technical content

Mike Maynard

14 years ago

I understand that Evertiq plans to expand the remit of all their sites in 2011 by publishing more technical articles and news. The sites have previously focused more on the business side of our industry, rather than the technology. The move will involve a restructuring of the sites to include appropriate technical categories.
This is an interesting move. I love Evertiq for its great business coverage, but I can understand the decision to broaden the content to drive an increase in traffic. If the site continues to provide the same high quality business coverage as well as the new technical content, I’m sure the move will be a great success.

Author

Mike Maynard

In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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