With all the hype, it’s easy to overestimate the use of Twitter, but recent research by the Pew Research Center tells a different story. The study found that only 8% of internet users in the USA (6% of the total population) uses Twitter.
So is Twitter over-hyped? Absolutely! But it remains an important channel, and is likely to grow in the near future. It would be interesting to see similar research in Europe – my guess would be that overall the usage is lower than in the USA, despite the excitement over the platform within our media and marketing bubble.
For more information and analysis, I’d recommend checking out the article on Gigaom.
