Osbourne Clark reports on its marketing law blog that Facebook has relaxed its guidelines for promotions. In the world of Facebook, “promotions” applies to prize draws or sweepstakes.
For marketers that are looking to run small, focused promotion campaigns – i.e. many of us working in B2B technology – there are two key changes that will make things easier:

  • the promoter no longer has to commit to a minimum spend on media for advertising activity around the promotion
  • promoters are no longer required to obtain Facebook’s prior written approval before administering a promotion on Facebook

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Social Media for B2B Marketers