Svet Elektronike named as an official media partner
Mike Maynard
Jure Mikeln of Svet ElektronikeNational Instruments has named Svet elektronike as an Official Media Partner. Thorsten Mayer, Marketing Manager at NI commented, “Svet Elektronike was one of the very first partners National Instruments started to work with in Eastern Europe more than 10 years ago. During this time the magazine helped National Instruments effectively disseminate information about company, products, and technology as well as relevant messages to the electronics and industrial automation audience in Slovenia. As a long-term partner of National Instruments, we would like to recognize Svet Elektronike as an Official Media Partner in Slovenia.”
Although I’m sure that any publisher would rather have revenue than recognition, this is an interesting move. It shows a large American advertiser that believes in local publications in Europe, and it shows that the media in Eastern Europe can deliver results that meet NI’s demanding standards. Many congratulations to the team at Svet elektronike!
In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
