Trying to assess the total use of any online service is becoming increasingly difficult as people make use of 3rd party services and apps to access them. So it’s good to see comScore trying to ascertain the full usage with their Total Universe Report. There’s a great post about the new report on Fred Wilson’s A VC blog.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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