Twitter is definitely making a significant impact to B2B tech publishers in sectors such as IT, but how much impact does it have on less high-tech professions? I Was interested to hear from publisher Findlay Media, which asked readers whether they’d like updates on Twitter from Works Management: only 2% of readers said they would.
This doesn’t mean that everyone should throw away their social media marketing plans!

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Social Media for B2B Marketers