New video explains how to make the most of press briefings at trade shows
Mike Maynard
We’ve created another video based on our popular tip sheets. In the new video Suzy Kenyon explains how to make the best use of trade shows to brief journalists. Events are a great opportunity for press briefings, but without proper preparation the results can be disappointing, so find out how to do it right in the following video.
In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
